Archivists play a crucial role in preserving and providing access to valuable records.
They employ effective marketing strategies to ensure their services remain relevant and they thrive in their dynamic field.
Engaging audiences through stories creates a connection that resonates with their interests and experiences.
Marketing is not exclusive to profit-driven enterprises; archivists can harness marketing concepts to promote their services, position themselves as valuable partners, and emphasize their significance within organizations.
At the core of an archivist’s social responsibility is recognizing that the archival record is a cornerstone of cultural heritage.
Many organizations have little room to store archival collections, so rare and fragile materials often end up in less-than-ideal locations.
In addition, most materials deteriorate over time, especially audiovisual materials, so a vigilant eye is needed to protect the items chosen for archival collections.
Only a fraction of an organization’s records finds their way into the archives. Archives hold non-current records with permanent historical value.
They are no longer needed during day-to-day institutional activities, but they document organizational history. Just as each organization is unique, its archives are equally distinctive. Professional archival principles and standards have been developed over decades of archival practice. However, each organization will adhere to them in its own way.
Every organization has a history; ideally, institutions should organize and preserve their records for the future. Written records are often the only source of information about an institution’s early intentions and activities, and these documents provide institutional knowledge about the organization’s establishment, by whom, and what programs and activities it created.
