Marketing is not exclusive to profit-driven enterprises; archivists can harness marketing concepts to promote their services, position themselves as valuable partners, and emphasize their significance within organizations.
Archivists are the custodians of shared history, tasked with preserving documentary evidence of the actions taken by individuals, groups, and organizations.
The dual principles of access and use underpin the work of archivists, guiding their efforts to ensure that historical records remain accessible to users while respecting the legal and ethical restrictions that may apply.
As information professionals, we find ourselves at the forefront of this digital revolution, tasked with preserving and making accessible vast collections of cultural heritage materials.