Throughout my career, I’ve gone on plenty of interviews, especially for organizations looking to hire an archivist. I’ve noticed a trend that needs to stop for the benefit of potential employees, as well as companies.
Archival Management
Archivists are challenged by misconceptions that may paint them as individuals dwelling in dusty spaces, hidden like forgotten relics. Archivists must embrace branding and public relations strategies to counteract these stereotypes and enhance their professional standing. The transformative power of these strategies can reshape archivists’ identities, amplify their impact, and foster effective communication.
Archival Management
Archivists play a crucial role in preserving and providing access to valuable records.
They employ effective marketing strategies to ensure their services remain relevant and they thrive in their dynamic field.
Archival Management
Engaging audiences through stories creates a connection that resonates with their interests and experiences.
Archival Management
Marketing is not exclusive to profit-driven enterprises; archivists can harness marketing concepts to promote their services, position themselves as valuable partners, and emphasize their significance within organizations.
