Some of us remember Carole Jackson’s classic book Color Me Beautiful, which everyone seemed to own in the 1980s. I remember browsing through my mother's copy when I was a child.
Archival Management
Archivists play a crucial role in preserving and providing access to valuable records.
They employ effective marketing strategies to ensure their services remain relevant and they thrive in their dynamic field.
Archival Management
Engaging audiences through stories creates a connection that resonates with their interests and experiences.
Archival Management
Marketing is not exclusive to profit-driven enterprises; archivists can harness marketing concepts to promote their services, position themselves as valuable partners, and emphasize their significance within organizations.
Archival Management
At the core of an archivist’s social responsibility is recognizing that the archival record is a cornerstone of cultural heritage.
