Goals and objectives are instrumental in strategic planning for archives because they turn the project’s vision into measurable targets. Goals are the ends towards which a project is directed; objectives are more detailed than goals and explain how goals will be accomplished. With both in hand, archivists build and support the vision for what they wish to achieve with their projects.
Projects should reduce costs, expand services, or increase efficiency—and be linked to these objectives from start to finish. Archivists must change their mindset from simply completing a project to strategically implementing the project with business objectives in mind.